#Game maker studio 2 for loop series

Piers Harding-Rolls, a gaming industry analyst at Ampere Analysis, estimated the in-game feature known as Ultimate Team was worth as much as $1.2 billion to EA last year. The gameвЂ™s profitability has grown through innovations like player packs, similar to trading cards, that require users to spend money within the game as they seek to build the best rosters. The FIFA franchise is immensely profitable, said Gareth Sutcliffe, a senior analyst specializing in the video games sector at Enders Analysis, because EA Sports is able to make little more than cosmetic changes to its game most years and still enjoy millions of sales with the release of each new edition. Still, any rupture would have consequences. The vast number of other licenses that EA Sports holds in soccer means that even if it were forced to rename its FIFA series, gamers brought up on a diet of digital soccer would notice little change when it came to the playing experience. The possibility of a permanent break after next yearвЂ™s World Cup in Qatar - when the current 10-year agreement ends - was made explicit in a letter released last week by Cam Weber, the executive president and general manager of EA Sports. But FIFA has cashed in as well: Its licensing agreement has grown to become the organizationвЂ™s single-most valuable commercial agreement, now worth about $150 million per year.ДЄt least two years of talks about renewing the contract that allows Electronic Arts, through its EA Sports division, to use the organizationвЂ™s name have hit the wall, according to multiple people close to the negotiations.

Sales of the game, which releases an updated edition every year, have surpassed $20 billion over the past two decades for its California-based maker, Electronic Arts.

#Game maker studio 2 for loop series

To millions of people around the world, the letters FIFA now represent not actual soccer but instead a one-word shorthand for the hugely popular video game series that has become a fixture in the lives of players as diverse as Premier League pros, casual fans and even gamers with no other relationship to the sport. Nearly three decades after soccerвЂ™s global governing body licensed its name to a California video game maker looking to expand its offerings, the FIFA series that was born out of that partnership has become not so much a game as a cultural phenomenon. It is one of the longest and most profitable relationships in sports.